Privacy Policy & Terms of Service
New Link Platform (newlink.lk) • Last Updated: September 2026
Introduction and Legal Framework
Welcome to New Link (newlink.lk). This comprehensive Privacy Policy governs the collection, processing, storage, and safeguarding of personal data when you access or utilize our multi-vertical digital platform, mobile interfaces, and associated web services. By accessing or interacting with New Link, you acknowledge that you have read, understood, and agreed to be legally bound by these terms.
New Link operates as an enterprise-grade digital ecosystem facilitating employment opportunities, classified marketplace exchanges, verified matrimonial introductions, and fitness advisory. All data handling practices strictly adhere to applicable international data protection standards and the Personal Data Protection Act No. 9 of 2022 (PDPA) of Sri Lanka.
Google AdSense and Advertising Technology
New Link integrates Google AdSense and accredited third-party advertising networks to deliver relevant commercial advertisements across our website. These platforms utilize advanced tracking technologies, including cookies, web beacons, and unique device identifiers, to curate advertising based on prior browsing habits across the web.
Google DoubleClick and DART Cookie Technology
Google, as a third-party vendor, employs cookies, including the DoubleClick DART cookie, to serve targeted advertisements to visitors based on prior website interactions. The DART mechanism relies on non-personally identifiable behavioral metrics rather than private personal identifiers.
User Control and Ad Personalization Opt-Out
Visitors maintain full autonomy over their advertising preferences and may opt out of personalized tracking via standard industry portals:
- Google Ads Settings: Manage your ad personalization directly via Google Ad Center.
- Digital Advertising Alliance (DAA): Multi-network opt-out choices are accessible via aboutads.info and Network Advertising Initiative.
Information Collection and Data Categories
To deliver reliable, high-performance services and maintain platform integrity, New Link collects specific categories of user-provided and automated system information:
Directly Provided Information
- Account and Identity Details: Full legal name, mobile phone number, WhatsApp contact, verified email address, and authentication credentials.
- Employment Applications and Resumes: Curriculum vitae documents (PDF format), educational background, employment history, declared competencies, and location preferences.
- Classified Listings and Commercial Content: Item specifications, pricing, imagery, geographic location, vehicle details, real estate specifications, and vendor profile records.
- Matrimonial Data (Mangala Poruwa): Horoscope particulars, planetary placements, personal and family background disclosures, photographic portraits, and lifestyle preferences. Sensitive matrimonial disclosures are strictly gated behind mutual user consent.
Automated Technical and Telemetry Data
When accessing our servers, standardized telemetry parameters are logged for load management, spam mitigation, and cybersecurity monitoring:
- Internet Protocol (IP) addresses and coarse regional geolocation identifiers
- Browser category, client user-agent strings, device specifications, and operating system attributes
- Timestamp logs, viewed uniform resource identifiers (URIs), click-stream sequencing, and navigation duration
Purposes and Legal Basis for Processing
Personal data processed by New Link is bounded by lawful operational needs, contractual fulfillment, and legitimate platform interests:
- Core Service Execution: Dispatching submitted candidate dossiers to recruiting establishments, publishing classified listings, and facilitating mutual-consent introductions.
- Fraud Prevention and Platform Integrity: Detecting fraudulent employment postings, deceptive transactions, impersonation, unverified payment slips, and abusive automated bots.
- Communications and Support: Transmitting account alerts, transactional verification updates, receipt of payment approvals, and customer care responses.
- Statutory Compliance: Fulfilling binding statutory disclosures required by law enforcement, judicial directives, or the Data Protection Authority of Sri Lanka.
Cookies and Web Tracking Technologies
Cookies are compact alphanumeric files stored on your local browser by our web servers. New Link classifies cookies into distinct operational categories:
- Strictly Essential Cookies: Indispensable for core session persistence, secure authentication tokens, anti-CSRF protections, and language localization preferences.
- Analytics and Performance Cookies: Collect aggregated telemetry to identify performance bottlenecks, optimize page load velocities, and evaluate navigation flows.
- Third-Party Advertising Cookies: Placed by third-party advertising partners to measure campaign efficacy and ensure frequency capping of promotions.
You may adjust your browser preferences to reject or purge cookie tokens. Please note that disabling strictly necessary cookies may degrade core platform navigation, account authentication, or functional workflows.
Data Sharing and Third-Party Disclosures
New Link maintains a strict non-monetization policy regarding personal records: we never sell, rent, or lease personal identifiers to third-party data brokers.
Data disclosure is strictly confined to the following circumscribed circumstances:
- Direct Employer Submissions: When you submit an application for an advertised vacancy, your uploaded resume and direct contact channels are transferred exclusively to that prospective employer.
- Matrimonial Mutual Consent: Within the Mangala Poruwa module, phone numbers and direct identifying information are strictly isolated until both candidates confirm mutual, affirmative interest.
- Infrastructure and Security Processors: Verified hosting partners, content distribution networks, and automated SMS gateway providers bound by confidentiality and data processing agreements.
- Legal and Regulatory Directives: Disclosures mandated by Sri Lankan statutory law, valid judicial warrants, or authorized regulatory inquiries.
Platform Responsibility and Limitation of Liability
Notice to Job Applicants Regarding Zero Application Fees
Applying for employment opportunities on New Link is completely free for candidates. New Link never charges job seekers application fees, registration deposits, or placement commissions. If any third party claiming affiliation with a job listing requests payments for interview scheduling or placement, discontinue contact immediately and alert our support desk.
Intermediary Platform Scope
New Link functions strictly as an online intermediary venue facilitating discovery between independent buyers, sellers, employers, and matrimonial participants. While we enforce content moderation, users bear sole responsibility for conducting independent due diligence before consummating monetary transactions, executing employment contracts, or sharing sensitive personal records.
New Link, its directors, employees, and software engineers shall not be held legally liable for off-platform agreements, deceptive third-party transactions, unverified goods, or consequential financial losses arising from user interactions.
User Rights, Data Retention, and Erasure
Under recognized data protection standards and the Sri Lanka Personal Data Protection Act, account holders retain substantial authority over their records:
- Right of Access and Rectification: Access and update your profile information, active listings, and submitted documentation directly through the dashboard interface.
- Right to Erasure (Account Deletion): You may request the permanent purge of your user account, uploaded resumes, photographs, and historical profile data at any time.
- Data Retention Limits: Personal data is retained only for as long as your account remains active or as strictly mandated by statutory bookkeeping and audit trail obligations.
Data Security and Technical Safeguards
New Link implements enterprise-grade administrative, technical, and architectural security protocols to prevent unauthorized access or disclosure:
- Complete end-to-end TLS encryption across all network endpoints and public routes.
- Cryptographic password hashing utilizing one-way bcrypt implementations.
- Structured parameterization and strict input sanitization preventing injection attacks.
- Strict role-based access controls isolating sensitive administrative features and audit logs.
Contact Information and Legal Inquiries
For regulatory inquiries, policy clarifications, data deletion requests, or compliance notices, reach our official data administration desk:
Platform Identity:
New Link (newlink.lk)
Support Email:
Jurisdiction:
Democratic Socialist Republic of Sri Lanka
© 2026 New Link. All rights reserved.